Constant Contact Review

Ideal For

  • Small to medium-sized businesses

  • Nonprofits

  • Email marketing beginners and experts

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Pros and Cons

Pros:

  • Well-designed templates and UI

  • Fully responsive templates are mobile and tablet friendly

  • Free live support and education

  • Robust automation capabilities

  • Includes survey, event promotion and registration, donation and coupon capabilities

Cons:

  • More expensive than some services

  • Email design can be tricky

The Bottom Line

A 2017 Stevie Awards winner, Constant Contact is best for small to medium-sized businesses that are growing quickly and are in need of an all-in-one email service with a diverse set of features.

Why Go With Constant Contact

While there are cheaper competitors, Constant Contact’s prices are competitive, and its feature set is well worth the price. It has everything a business needs for emailing, all within one well-designed platform: autoresponders, drag-and-drop editors, mobile-responsive templates, a helpful support system and even built-in donation options. It’s difficult to find something Constant Contact doesn’t do.

That may sound intimidating, but Constant Contact’s UI makes it easy for beginners and experts alike.

Its automation system is effective as well, and it has in-depth walkthroughs and marketing suggestions on the site. There is also chat and phone support, a highly informative blog, active user community, and workshops and seminars live in neighborhoods across the U.S. and Canada or online to help you take charge of your email marketing processes via best practices.

For those seeking depth, ease of use and versatility in email marketing, Constant Contact is the right option.

What It Offers

  • Mobile-responsive drag-and-drop editors

  • Customizable templates

  • Reporting tools

  • Scheduling

  • Web publishing

  • Survey, donation, coupon and event capabilities

  • Automation

  • Contact management

  • API integrations

  • ​Personal coaching and onboarding

  • Social media tools

More Reasons to Choose Constant Contact

Going beyond the tool itself, Constant Contact’s support and training system is impressive and very helpful for both learning the platform and developing a strong sense of email best practices. It has a thorough FAQ section, tutorials, marketing advice, seminars, official training users can sign up for, a user community and great API documentation for tech-savvy types.

A useful feature of the community is its campaign ideas section. It breaks down email campaigns by a number of industries and provides relevant ideas for content promotion, template design and success stories from businesses in a given sector.

Beyond that, Constant Contact is rapidly responsive online and is always there to help users and aid in the growth of their businesses.

Templates

Constant Contact offers an array of well-designed mobile-responsive templates. Their newest editor gives users the ability to customize their templates to their liking without having to use code. The support team is readily available to help users tackle any design issues.

It offers templates that cover holidays, typical business emails and other events, such as graduations or birthdays

Pricing

While there is no completely free option with Constant Contact, it does offer a 60-day free trial. There’s a limit to how many emails can be sent during the trial.

The prices are more expensive than competitors like VerticalResponse, but with nonprofit and bulk discounts available, users can still get a great deal with Constant Contact.

Prices are strictly based on list size, and the wide ranges are useful for those near the upper extreme, but frustrating for those just past the cutoff (for example, 502 contacts in the 501–2,500 range).

It’s important to note that the automation features are only available in the Email Plus packages, so users will be paying a minimum of $45/month after the free trial if they wish to use email automation features, which are highly recommended. Included in Email Plus is a free personalized kickoff consultation to get users started fast.

Ease of Use

The Constant Contact dashboard is attractive and intuitive. All campaigns are organized in the left sidebar folders, and the navigation is clear and informative. Users can see the date, open rate and click rate for each campaign they send and easily access the report for each campaign via the drop-down menu.

The report tool includes all the essential email campaign information, including click percentages, basic demographic information and breakdowns by device.

The drag-and-drop editor is easy to understand, and in Constant Contact's newest version, no coding experience is necessary. 

Users can easily create segments of a list to send and not send for every part of their business via the CRM system.

For those looking for more depth, the API integrations with CRM systems and other tools make Constant Contact even more powerful. It’s a very well-connected program.

Features

Constant Contact has all the major parts of a good email marketing platform: automation, customer support, mobile-responsive templates, analytics, segmentation features, email list growth tools and social integrations. The automation system and customer support systems are definitely the most notable.

One of the other major selling points of Constant Contact is its UI. Constant Contact is extremely intuitive to use. From the moment they open the platform, users feel like natives. It’s easy to understand exactly where every feature is and how they all tie into each other. Other platforms can sometimes feel overwhelming in their complexity, but Constant Contact has depth without inundating users with options. And if users do ever feel overwhelmed, they have a helpful support system at their service. Team members are quick to respond to questions about the platform.

The donation, event and coupon tools are also useful features to have directly within the platform.

Customer Support

Constant Contact’s customer support staff is very responsive and is definitely a selling point for this service. They were the winner of a bronze Stevie award for customer support in 2017. They are available via phone, chat, email and Twitter Monday–Friday 9 a.m.–8 p.m. EST, but the real support comes from the existing materials on the site. It has the best community support and training materials we’ve seen from any email marketing platform. Whatever the question, it almost certainly has been answered, and there’s a plethora of additional training and best practices materials available on their site. It breaks down the support by industry and provides examples and walkthroughs of how to replicate email marketing success for a specific business.

Wait-times on phone support are typically short, and email support can take up to 24 hours for a response, but once the user connects with a representative, they are invariably helpful.

Review In Short

From the first glance, Constant Contact feels clean. It offers ample analytics, a clear view of how campaigns are organized, and the various features are easy to locate. It’s an all-in-one email marketing suite with a host of features and a fantastic set of training and email marketing best practices materials.

For those planning to invest in a long-term email marketing strategy, we definitely recommend Constant Contact. The extra event features, robust automation capabilities, additional template options and user-friendly interface make it an ideal choice for any small or medium-sized business.

About Constant Contact

Originally Roving Software, Constant Contact was founded in 1995 in a small attic in Brookline, Massachusetts. Armed with the mission of making email marketing affordable for small businesses, Constant Contact surpassed 50,000 users by 2005.

Within two years of passing that milestone, it doubled again. It’s been growing ever since, and in 2014, it released a new interface that included a bunch of fresh features outside of strictly emailing.

Constant Contact was acquired by Endurance International Group in 2016, and it’s continuing to move forward with its promise of “helping small businesses navigate the promise, power, and potential of the web.”

Physical Address

The company has three addresses:

Reservoir Place

1601 Trapelo Road

Waltham, MA 02451

 

3675 Precision Drive

Loveland, CO 80538

 

SinglePlatform Office

17 Battery Place

New York, NY 10004

Contact Details

https://www.facebook.com/constantcontact

https://twitter.com/constantcontact

https://www.linkedin.com/company-beta/13156/

 

US & Canada 855-339-0045

Monday – Friday 9am – 8pm ET

 

UK 0800 141 3172

Monday – Friday 1pm – 9pm GMT

 

International+1 781-482-8911

Monday – Friday 9am – 8pm ET

Visit Constant Contact

 

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