AWeber.com Review

Ideal For

  • Small businesses looking to increase sales and profits

  • Bloggers wanting to grow and communicate with partners, followers, and fans

  • Entrepreneurs needing to network, build a community, and sell their product

  • Nonprofits looking to stay in touch with prospects

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Pros and Cons

Pros

  • Used by over 120,000 businesses

  • Award-winning customer service

  • Email features and marketing tools like analytics

  • Easy-to-use app

Cons

  • No free pricing plans

  • Some template designs outdated

In a Nutshell

AWeber email marketing services are best suited to companies or individuals looking to grow their audience through email campaigns and landing pages. It allows you to track everything using analytics, and offers award-winning customer support – including phone, email, and chat.

Why Go With AWeber

Unlike many other email marketing services that excel in one particular area - such as templates, list building, or segmentation - AWeber does a good job at all of these. The platform is simple and easy-to-use, and allows you to both send and track campaigns. It offers a huge selection of templates, autoresponder capabilities, and a good split testing feature to optimize email titles, subject, and content. Though not all templates are as smooth as some competitors, they are are fully customizable. To improve email design and the strength of content, AWeber offers several courses, such as an email course, which teach users how to write great email content in just 6 days.

AWeber also offers excellent customer support – so good, that it won the 2017 Stevie Award for Customer Service. Representatives can be reached by phone, email, or chat, and all questions are responded to promptly. This comes in handy when you’re sending a campaign to thousands of subscribers and want to make sure everything is perfect.

What’s on Offer

  • Build templates using HTML, RSS, or the drag-and-drop editor

  • Automate your email campaigns for a more hands-off approach

  • Import lists or use signup forms to grow your subscribers

  • Analyze and improve your emails using email deliverability and open rate data

  • Manage and segment subscribers

  • Connect campaigns with 3rd party integrations like Salesforce and PayPal

  • Create landing pages

  • Join free educational webinars for email sending tips

More Reasons to Choose AWeber

Aside from having a variety of useful email marketing tools, AWeber promotes learning and constant improvement. It has a fantastic blog that offers a large amount of information on email marketing tactics, tips and tricks, as well as marketing in general. With blog titles like, “22 Brilliant Lead Magnets That’ll Inspire You to Grow Your Email List Right Now” and “Color Theory for Sign Up Form Design,” your emails are sure to improve and please your subscribers. It also offers a video library and an incredibly in-depth knowledge base, which lists topics and articles from account setup to template creation, to get you started sending emails. For even more marketing tips, sign up for AWeber’s free webinars. If you can’t make the live version, you can receive the recording.

Templates

Compared to other email marketing tools, AWeber has one of the largest template selections around, with more than 700 available. While some are more aesthetically-pleasing than others, they’re all completely customizable. So if you like one element but want to change another, you can do that in a snap. You can use the drag-and-drop editor to change fonts, colors, the layout, and even add and take away elements and text boxes. The drag-and-drop editor makes it simple to change whatever you want within an email. Once you’re done creating your email, you can schedule a send time, which is ideal if you have global clients and want to send the email to them during their morning, while it’s still night for you. It’s important to note the you can’t use web fonts within AWeber’s templates, something that you can do in other platforms. You’re limited to the classic fonts like Times New Roman and Arial, which limits you quite a bit as far as design goes. The reason for this is that emails that stick strictly to the classic fonts appear more consistently across platforms and devices, and are more reliable across all computers and systems. This might seem frustrating - but it’s actually to your benefit.

If you don’t like the templates on offer and have coding knowledge, you can code your own email from scratch. With this option, you can completely create your own email.

All templates sent with AWeber are mobile responsive, so they’ll look great on screens of all sizes.

Pricing

AWeber offers monthly, annual, and quarterly plans. They all offer the same features; the only difference being the amount of subscribers.

PlanCost/monthSubscribers
Tier 1$19/month500
Tier 2$29/month501-2,500
Tier 3$49/month2,501-5,000
Tier 4$69/month5,0001-10,000
Tier 5$149/month10,001-25,000

*Last updated October, 2017

If you have more than 25,000 subscribers you’ll need to contact the sales team for a quote. These prices are pretty reasonable and in-line with what competitors are charging, the only downside being that there is no free option. Every plan comes with the same useful tools like automation, segmentation, analytics, and top-notch customer support. Unlike many other email companies, AWeber allows its clients to send as many emails as they want without a cap limit, so what will help you decide on a plan is simply the amount of people you’ll be sending emails to.

Before signing up for a plan, you can try out the service for free for 30 days. All you need to do is enter some contact information such as username, name, and email address, as well as payment details. Though you are required to enter payment details, you aren’t charged for the first 30 days.

Ease of Use

Not only is it easy to send emails with AWeber, but it’s easy to optimize them. The drag-and-drop editor makes it simple and quick to design emails. Users can change anything from layout to color in a few clicks and send it shortly after. After creating an email, you can either choose to send it right away or schedule it to send at a later time. If an email is scheduled, it will send automatically after selecting a time and date.

AWeber also keeps track of email stats, such as deliverability and open rates. This includes the numbers of emails delivered, bounced, or sent to spam. Users can also see the number of contacts, out of the total amount sent to, that opened any specific email. There is also a split testing feature to try out different subject lines, images or content. Depending on the analytics, you can optimize and perfect your emails.

Features

AWeber’s top features include the autoresponder function, and the many third party apps it supports. Building automation flows within your emails help save time and maximize opportunities with prospects and customers. You can use the drag-and-drop editor to drag specific triggers to go off at specific times. So say you’ve sent the first email to a new prospect, you can set a trigger to go off 3 days later with a coupon code to your new product. Or if you’ve recently sent a newsletter to a lead, you can wait 10 days and then send a follow up email to offer them some more interesting reads.

Users can also keep their email marketing organized and track every conversation by integrating with a large selection of 3rd party apps. One of the most popular ones is Salesforce. This comes in handy for the sales team, because often times they will want to know the prospects’ past actions and clicks to know what to offer them next. Integrating with Salesforce, means you can store all the emails, responses, and conversations with leads and customers. Contacts will also be shared, making it easy to send specific emails to specific contacts.

Customer Support

The company’s customer support team is so strong that it won the 2017 Stevie Award for Customer Service. If you haven’t found the answer to your question in AWeber’s in-depth FAQ page or video library, you can rely on a live customer support representative to help you out. You can reach customer service by phone, either through the toll-free US number or the international number (not toll-free), chat, or email. When choosing the chat option, you simply input some details like your name, email address, and question, and depending on the number of people in front of you in line, you will be responded to by a representative. We gave it a shot and got help within 4 seconds of opening the chat. If the wait time is more, you’ll be offered the option to email support, who will then respond to your matter.

Though there are many options to reach support, they’re not all available 24/7, so if you’re sending a last minute email campaign late one night, you may be out of luck. Support is available on Monday to Friday 4am-8pm (EST), and Saturday to Sunday 9am-5pm (EST).

Review In Short

AWeber offers a suite of email marketing tools such as autoresponders, list segmenting, and follow ups, to help you grow your business. You can create emails from HTML or simply using its drag-and-drop editor, which requires no tech or coding skills at all. You can also customize your template exactly as you want it, personalize it and embellish it any way you want, and even test multiple subject lines with its A/B testing feature to get the best possible open rates.

The company is trusted by hundreds of thousands of companies, from small to large, bloggers and freelancers, as well as nonprofits. It also offers a great selection of educational material to ensure you are sending the best possible emails you can send, both aesthetically and content wise. It’s an award winning company that makes email marketing simple and enjoyable.

About AWeber

Founded in 1998 and based in Pennsylvania, AWeber works with over 120,000 entrepreneurs, small businesses, bloggers and nonprofits, to grow with its suite of web-based email marketing tools. It has won multiple awards including the 2017 Stevie Award for Customer Service, the 2016 PC Magazine Business Choice Award for Best Email Marketing Service, and the 2015 Best Places to Work in PA award.

Physical Address

1100 Manor Drive
Chalfont, PA 18914, USA

Contact Details

Phone: +1 877-293-2371 (US)
+1 215-825-2196 (International)
Email: help@aweber.com

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