Businesses that conduct webinars
SMB entrepreneurs and Internet marketers
Mobile-responsive landing pages
Unique features like shopping cart abandonment
iStock integration for easy access to over 1,000 photos
Integrated webinar solutions
Automation system with lead-scoring capabilities
30-day free trial
The number of features can be overwhelming for a basic user
Duplicate contacts in the database count toward your list limit
Best suited for marketing-savvy users with a need for automation depth and webinar solutions.
GetResponse’s email marketing platform is wide and offers enough features and integrations to satisfy any email marketer. It’s one of the few platforms with lead scoring and landing pages built into the system, and it’s also the only platform we’ve seen with comprehensive webinar solutions. For those planning on performing lots of segmentation based on user behavior, GetResponse could be the solution.
The cost, while more expensive than some, is a great deal considering the feature set. The industry-segmented templates, automation system, lead scoring and CRM alone make it worthwhile.
The chat system is helpful as well and operates 24/7. GetResponse can be overwhelming when you first hop on, but its team is happy to help you get settled in.
For those looking for a powerful email marketing solution that is rarely restricting and can be molded to fit any marketing idea imaginable, GetResponse is ideal.
Mobile-friendly drag-and-drop editors
GetReponse’s landing page integration is easy-to-use and effective. By being able to trigger automation sequences based on landing page interactions and form submissions, users can handle their entire marketing funnel directly within GetResponse. Not having to switch between tools and make them speak to each other can save a lot of headache and time in the long run. For those interested in hosting webinars, being able to integrate landing pages with these webinars, and then fire automation sequences, is a significant advantage. There is no better tool for those running webinars.
The CRM allows businesses to tag users in a myriad of ways, and every tag can be used as a segment in the automation section. Users can be tagged based on source, channel and persona.
GetResponse has a large number of templates, however, it segments them by industry, making it easy to find one to suit a particular business. Every GetResponse template is mobile-responsive, and it even has templates specifically for webinars. Users can order more precise templates or use the HTML editor to craft their own.
The editor can be a bit difficult to use, but the iStock integration makes it easy to find images that fit any brand. Users are spared combing through stock photo sites for good pictures, and the resizing features in the editor are very useful.
GetResponse offers a 30-day free trial for all new users, and the cheapest package starts at just $15/month. This includes some basic automation. However, those looking to extract the most value from this program should upgrade to the Pro level package, which starts at $49/month for fewer than 5,000 contacts.
The list size prices are highly competitive. For example, those who choose the Pro plan pay only $75 for up to 10,000 subscribers.
For the number of features that GetResponse offers, it’s hard to find a comparable deal. GetResponse is an ideal solution for businesses looking for a CRM and email marketing solution. It provides all the extra marketing tools that a business requires.
The GetResponse interface feels a bit dated but is easy to navigate. It gives users high-level metrics on the dashboard page along with information about any recent campaigns that have been sent out.
There are a plethora of options in this program, but the support team is highly responsive and helpful. Users can schedule a free consultation in which the support staff suggests an automation plan and helps build it on the call. It also has a helpful 24/7 chat function.
The drag-and-drop editor is easy to use, but making major changes to the template requires some HTML experience.
The automation system layout is easy to understand. Infusionsoft users will find it familiar. It’s laid out in a grid, and users can input the different actions and logical steps that they would like leads/customers to take. Planning the automation is simple and easy to follow.
The webinar and landing page integrations that GetResponse offers are great for the price and can’t be found anywhere else at this price point. Only by moving up to a program like Hubspot, which is much more expensive, can a business find a program more fully equipped.
The reporting tool is clear and effective as well. It feels a lot like Google Analytics and presents individual campaign information in an easy to understand fashion, while providing overarching metrics about different automations, segments and conversion rates.
GetResponse’s form creator is also very useful. Users can create forms with a variety of questions (multiple choice, drop-down menus and so on) and it seamlessly integrates into contact tags. This is great for advanced segmentation tactics, which can then be integrated with the automation system to deliver content that is highly relevant and timely.
GetResponse’s customer support is responsive and pleasant. They are available 24/7 on live chat. The representatives are always prepared to help users find the best and most time-saving way to accomplish goals. Those who choose GetResponse are well-advised to take advantage of this feature.
It also has a suite of video walkthroughs to help users get started. These videos cover everything from exporting contacts to creating automations. For those who do prefer a phone call, GetResponse offers that as well, although it’s only during business hours (9–5 EST).
One great feature for those just starting is their free consultation. GetResponse reps help you brainstorm an automation idea for your business over the phone and then help create it. It’s a great way to get some marketing advice and strategy up front from experts who know the program well. Talking with them will help users begin to think like an email marketer and discover ways to use the program that they haven’t yet considered.
GetReponse is impressive, to say the least. It’s not for basic users, but for those seeking an integrated CRM with automation capabilities, lead scoring, landing pages and webinars, it’s a great choice for the price. However, in order to get the most out of this program, users will have to spend some time learning it. Luckily, there’s a 24/7 chat support system and a useful library of videos to help users get started.
The more users learn the program and apply its features to their business, the better and more powerful their internet marketing will become. It is highly recommended to incorporate all of GetResponse’s features in order to get the best value.
Formerly known as Implix, GetResponse is a multinational email marketing and CRM solution for online businesses. GetResponse was an early leader in email marketing in the late ‘90s, and it’s also the creator of popular software products ClickMeeting and ClickWebinar.
GetResponse has established itself as a powerful email marketing contender, offering many more features than its competitors. In 2014, the company received Stevie Awards for its customer service and serves over 250,000 active users.
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