Oracle + Bronto Review

In a Nutshell

Oracle + Bronto offers software and services designed specifically for the commerce space. The aim of these different software and services is to help mid-market and enterprise commerce organizations turn their marketing program into revenue-generating powerhouses.

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Ideal For

Mid-market organizations looking for an easy-to-use marketing automation platform

High-growth retailers looking to maximize their revenue opportunities

Pros

  • Trusted by top brands like Lucky Brand and Rebecca Minkoff

  • Seamlessly integrates with several Ecommerce platforms

  • Built with powerful features

  • Award-winning customer service

  • Commerce-focused solutions

Cons

  • Many service options can be overwhelming

  • Price only available on request

Why Go With Oracle + Bronto

Oracle + Bronto’s software and services are specifically designed with the commerce space in mind. This means everything it offers is aligned with your needs and business goals. Because the company knows the industry, it can target and step in with software that you will find useful and necessary to achieve great results. Its software also integrates with almost any Ecommerce platform, such as Magento or Shopify Plus, and is trusted by top Ecommerce retailers like Trek and Emu Australia. The software is also straightforward and simple to use. The company has an award-winning customer service department that’s available by phone, email, or chat, and it is very people focused, making it a pleasure to work with.  

What’s on Offer

  • Organized and structured platform stores customer data in one place

  • Personalized email campaigns use data to target the right user at the right time

  • Drag-and-drop automation tools enable you to create sophisticated email flows

  • Easily view and report on analytics to track revenue and trends

  • High uptime due to world-class infrastructure

  • Seamlessly integrates with other backend systems

  • Full suite of useful and powerful apps

  • Intuitive interface and high-usability makes it simple for users of all levels

More Reasons to Choose Oracle + Bronto

In addition to its wide software selection, Oracle + Bronto also offers services that can accelerate your time-to-revenue. By using its services, you will work with Oracle + Bronto’s experts, who can help reduce the burden on your in-house team and expedite your marketing efforts.

Its experts can assist with both large scale and big picture projects, as well as small scale ones. For example, its experts can help you refine your strategy, or create one from scratch. They can help you grow your contact database, and create unique customer journeys. It also provides developers who can help streamline the flow of customer data between your Ecommerce system and the platform. The best part about Oracle + Bronto’s service offering is that it’s full-service. Its experts can handle everything from copywriting and design, to coding and campaign deployment. Its internal team can essentially serve as an extension of your marketing team.

Templates

Oracle + Bronto has a library of different templates that come in different designs to suit your needs. The templates are also responsive, which means they’re not only visually appealing, but optimized to display well on mobile devices. There are over 130 different templates that are offered in 6 different layouts. It also offers a wide range of themes to choose from. On top of offering several different templates, they are also designed to be easy to customize and add content to.

Pricing

There is no pricing section on the Oracle + Bronto site. To get a quote for your business, you will have to contact the sales team and discuss your industry, company size, and needs. The platform has an average starting price of $20,000 per year, but that can vary greatly depending on your business.

Ease of Use

Oracle + Bronto was built with simplicity in mind. Its design is intuitive and efficient so that any marketer, no matter their level, can use it and become an expert. The platform uses simple drag-and-drop and copy-and-paste capabilities, that make creating emails extremely simple.

You can design a multi-faceted lifecycle campaign with different triggers, filters, and actions in minutes. All you have to do is create the email by dragging elements into the editing space. After you’re done, you just save your email or template, and you’re finished. The platform also makes automation, personalization, and analytics really simple, as all the data is laid out nicely and in an organized manner.

Features

One of the top reasons to use Oracle + Bronto is that it’s marketer-friendly. This means that it provides commerce marketers with powerful yet simple-to-use tools for segmentation, personalization, and automation. Even more than this though, it offers a full suite of apps that can be integrated if the platform isn’t enough for your needs. The suite of apps can be found in the AppCenter, which categorizes them.

App categories include personalization, Ecommerce, platform analytics, list building, and recommendations. Within each category are several apps that may suit your needs. It also showcases new additions on the homepage, which includes apps such as Coupon Manager and Cart Recovery.

Customer Support

Oracle + Bronto has an award-winning in-house customer support team that can be reached by live chat, email or phone. To find its contact information, simply click on the “Contact Us” button on the bottom right of its website, and a small window will open with the relevant information. Its working hours aren’t listed, but support doesn’t seem to be 24/7.

The company also offers an extremely in-depth resource center that’s filled with white papers, tutorials, and demos. Additionally, Oracle + Bronto has a blog, AppCenter, developers’ corner, and ideas forum. Its blog covers topics in product and commerce marketing. Titles include, “5 Key Privacy Requirements to Keep in Mind for GDPR Compliance,” and “Machine Learning: The Next Wave of Email Marketing Personalization.” The AppCenter is where you can browse through commerce marketing apps that work with the Bronto Marketing Platform, while the ideas forum is a place to share your thoughts and feedback on the platform.

About Oracle + Bronto

Bronto was founded in 2002 in Durham, North Carolina by co-founders Joe Colopy and Chaz Felix. It offers a sophisticated cloud-based marketing automation platform that’s aimed to maximize revenues for mid-market organizations. It was later acquired by Oracle in 2016, leading to the combined name, Oracle + Bronto. The software was named the #1 email marketing provider to the internet retailer’s top 1,000 three years in a row, has 350 employees, and 7 offices around the world.

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Physical Address

Bronto Software, LLC

324 Blackwell St, Suite 410

Durham, NC 27701

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